Hudson’s Bay

This evolving collaboration with THE legendary Canadian brand continues to be nothing short of exhilarating. Public office has been seminal in producing poppy, colourful campaigns for the brand, a capsule collection launch, and their 350th Anniversary gear. Iconic.

BRAND IDENTITY · CAMPAIGN ART DIRECTION
CAMPAIGN PRODUCTION · CASTING · DESIGN

Photobooths—like selfies but make it 90’s. To support Hudson’s Bay “Nostalgia Project”, we were tasked to create compelling social content to capture the essence of 90’s culture to engage HBC’s millennial and gen Z customers. Randi, Bambii, Bobby and Hao were styled head to toe in HBC’s 90’s collection. With high energy and a playful attitude we were able to capture this uniquely spirited era.

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