Everist’s motto, “Eco for Everyone” deeply resonates in a global beauty culture dominated by harmful ingredients, wasteful packaging, and rampant green-washing. Offering organic, water-less shampoo concentrates in simple returnable and recyclable packaging, Everist is dedicated to reducing plastics and synthetics in our environment.
BRAND IDENTITY · CONTENT STRATEGY · LAUNCH STRATEGY SUPPORT
PACKAGING DESIGN · CONTENT CREATION · PRODUCTION
Public office helped present the brand democratically, engaging not just eco-versed customers, but ALL who want to make responsible choices for our Earth.
It felt only natural to work so closely on this unique brand’s identity-shaping; from the strategic launch, design strategy and content creation, right through to product design, Po brought this brand to life from the roots up.