PUBLIC OFFICE
is a turnkey strategic
and creative consultancy.
We’re experts in the art of commerce
and the business of brands.
We believe a standout brand cannot exist without a successful business behind it, and a great business cannot reach its full potential without a brilliant brand.
PUBLIC OFFICE
is a turnkey
strategic
and creative
consultancy.
We’re experts in the art of commerce and
the business of brands.
We believe a standout brand cannot exist without a successful
business behind it, and a great business cannot reach its full
potential without a brilliant brand.
A bold & fresh take on —
BRAND AND DESIGN
CUSTOMER INSIGHT
AND BUSINESS STRATEGY
MARKETING STRATEGY AND EXECUTION
A bold & fresh take on —
BRAND AND
DESIGN
CUSTOMER
INSIGHT
AND BUSINESS
STRATEGY
MARKETING STRATEGY AND EXECUTION
Our work
Our work
Starbucks Canada
Summer-Berry National Campaign
As Starbucks’ Canadian Agency partner for 5+ years, we developed a big, bold national campaign for the new, limited-time-only Summer-Berry Refresher to kick off the 2024 summer season, with the goal to drive store traffic and sales momentum into the critical summer months —
Massive national scope and scale requiring hundreds of assets in both official languages
Big & bold takeover creative across digital, social, web, transit and out-of-home media
Messaging focused on urgency to try the new drink before it was gone
Results
The Summer-Berry campaign smashed all previous Canadian product launch records for store visits and purchases, exceeding Holiday drink and Pumpkin Spice Latte launches.
+44%
Launch day sales vs.
Holiday drink benchmark
+47%
Canada launch day sales vs.
US LAUNCH DAY SALES
+7.7%
YoY Same store
sales increase
Peoples Jewellers
Influencer Program
To increase sales and brand
presence across Canada, we developed a series of social media campaigns empowering a diverse group of influencers across a variety
of cultural moments, holidays that speak directly to the Millennial and Gen Z audience while staying true
to the Peoples brand essence.
Results
Our campaigns have exceeded performance targets by driving brand awareness, affinity, consideration and purchase.
PURCHASE FUNNEL
AWARENESS
+19%
YoY influencer-featured
product page visits
Affinity
+21%
positive social
media mentions
Consideration
+21%
products added to
online carts
Purchase
+25%
YoY online
orders
—
Retail Design & Execution
Sonos
We created a high-design branded pop-up concept to showcase the Sonos immersive sound experience at Toronto’s Stackt Market, generating standout earned media coverage and word-of-mouth exposure among target urban millennials —
Visual merchandising designed to showcase Sonos’ distinctive
product aestheticVersatile modular fixtures and elements easily adaptable to new pop-up locations
Results
Sonos engaged Public Office to develop a tiered retail design system that was rolled out across shop-in-shops across North America.
9
concept roll-outs across
Canada, US and Mexico
Starbucks
Canada
Summer-Berry National Campaign
As Starbucks’ Canadian Agency partner for 5+ years, we developed a big, bold national campaign for the new, limited-time-only Summer Berry Refresher to kick off the 2024 summer season, with the goal to drive store traffic and sales momentum into the critical summer months —
Massive national scope and scale requiring hundreds of assets in both official languages
Big & bold takeover creative across digital, social, web, transit and out-of-home media
Messaging focused on urgency to try the new drink before it was gone
Results
The Summer-Berry campaign smashed all previous Canadian product launch records for store visits and purchases, exceeding Holiday drink and Pumpkin Spice Latte launches.
Peoples
Jewellers
Influencer Program
To increase sales and brand presence across Canada, we developed a series of social media campaigns empowering a diverse group of influencers across a variety of cultural moments and holidays that speak directly to the Millennial and Gen Z audience while staying true to the Peoples brand essence.
Results
Our campaigns have exceeded performance targets by driving brand awareness, affinity, consideration and purchase.
News
2024 — EVENT
RCC’s retail conference
Our Partner & Creative Director Caila Stangl shared her perspective on the power of a modern Brand Universe at the Retail Council of Canada Marketing Conference. Check out her Fast Five talk here.
2024 — Non-profit work
Victim Services of Toronto
Educating 2 million Canadian youth about online and offline safety risks with fun, accessible online videos and in-school programs. Explore
2024 — Launch
AFC Toronto
AFC Toronto, the official premier women’s soccer team launches with an identity by Public Office. Read the press release
Sonos
Retail Design & Execution
We created a high-design branded pop-up concept to showcase the Sonos immersive sound experience at Toronto’s Stackt Market, generating standout earned media coverage and word-of-mouth exposure among target urban millennials —
Visual merchandising designed to showcase Sonos’ distinctive product aesthetic
Versatile modular fixtures and elements easily adaptable to new pop-up locations
Results
Sonos engaged Public Office to develop a tiered retail design system that was rolled out across 9 shop-in-shops across North America.
We unlock
the expansive
power of
your brand.
News –
2024 — EVENT
RCC’s retail conference
Our Partner & Creative Director Caila Stangl shared her perspective on the power of a modern Brand Universe at the Retail Council of Canada Marketing Conference. Check out her Fast Five talk here.
2024 — NON-PROFIT WORK
Victim Services of Toronto
Educating 2 million Canadian youth about online and offline safety risks with fun, accessible online videos and in-school programs. Explore
2024 — LAUNCH
AFC Toronto
AFC Toronto, the official premier women’s soccer team, launches with an identity by Public Office. Read the press release
