Fall CampaignStrategy / Creative Direction / Art Direction / Photography / Design / Production
In partnership with Starbucks Canada, we executed the Canadian creative strategy and production of the Fall 19 campaign. Starbucks core ‘Mornings’ message was prioritized and balanced throughout with thoughtful support of seasonal priorities. Canadian specific assets were created, produced and rolled out across radio, OOH, digital and social ad units to drive traffic to stores.PreviousNext
Summer CampaignStrategy / Creative Direction / Art Direction / Design / Photography / Copywriting / Production
We executed Starbucks Summer ‘19 campaign across the Canadian market, dialling up the craveability of the beverages in order to drive traffic of occasional customers to Starbucks for a daily “dose of happy”.
Existing on-white assets were leveraged and adapted to boost the visual impact of each beverage across still imagery and animations. We also created Canada specific still and motion assets to drive excitement and awareness of the unique beverages across OOH and social channels.PreviousNext
Holiday CampaignStrategy / Creative Direction / Art Direction / Photography / Design / Production
For Starbucks Canada’s Holiday ‘18 campaign, we stirred up the feeling of holiday magic in order to drive traffic to Starbucks stores. Using lighting and glittery propping to shoot the hero Holiday products in a surreal and enchanting setting, we captured the nostalgia that the holidays evoke. In turn, we managed the production of the assets and rollout across OOH, digital, social, TV and video.PreviousNext
Microground Teavana Launch
Microground Teavana LaunchStrategy / Creative Direction / Art Direction / Photography / Copywriting
Inspired by the colours and textures of the drinks themselves, as well as the ancient craft of microgrinding tea, we created a unique and contemporary angle for the food and beverage category by merging the aesthetics of fashion and interior design unexpectedly into the food space. Our creative, fresh visuals and innovative style of customer interaction led to a historically successful campaign with the most effective results the brand has seen to date in Canada.PreviousNext
Summer CampaignStrategy / Creative Direction / Art Direction / Photography / Design / Production
We captured the essence of summer to promote Starbucks’ cold beverages and flavourful sandwiches across Starbucks.ca and on all social channels. Still, stop-motion, video and gif assets were created to create engaging content to support various beverage offerings throughout the summer.PreviousNext
Hudson's Bay Company
350 Anniversary Collaboration
350 Anniversary CollaborationART DIRECTION / PHOTOGRAPHY/ CASTING / SET DESIGN/ PRODUCTION / GRAPHIC DESIGN
In support of HBC’s 350th Anniversary, we produced and art directed a series of photographs capturing several of their branded collaborations featuring their signature stripes. The collection spanned several different categories ranging from yogawear to dog accessories to Sesame St family pajamas. We created small vignettes within each collection, casting talent to bring each of these showcase collaborations to life. In addition we designed a PR lookbook to be used at press previews to showcase the collection to media in Canada.PreviousNext
Nostalgia ProjectCREATIVE DIRECTION / ART DIRECTION / VIDEOGRAPHY / PHOTOGRAPHY / CASTING / MUSIC DIRECTION / PRODUCTION
Photobooths—like selfies but make it 90’s. To support Hudson’s Bay “Nostalgia Project”, we were tasked to create compelling social content to capture the essence of 90’s culture to engage HBC’s millennial and gen Z customers. We brought the photobooth phenomenon back and set the nostalgic tone with bright saturated colours, 90s lens effects, and some strong personalities. Randi, Bambii, Bobby and Hao were styled head to toe in HBC’s 90’s collection. With high energy and a playful attitude we were able to capture this uniquely spirited era.PreviousNext
Brand IdentityCREATIVE DIRECTION / WORDMARK AND ICON GENERATION / BRAND IDENTITY / WEBSITE DEVELOPMENT / SOCIAL MEDIA LAUNCH
Capsule 98 is the result of Randi Bergman finding a comprehensive time capsule planted by her 13-year-old self. Bergman shared her finds on Instagram in 2017 and became a viral hit.
Two years later, Capsule 98 has evolved into a new digital platform dedicated to the formative objects, places and experiences that shape who we are. Capsule 98 will bring context and meaning to the rise of nostalgia.PreviousNext
Brand RefreshCREATIVE DIRECTION / WORDMARK AND ICON GENERATION / BRAND IDENTITY
From name generation, to the wordmark and brand identity, we collaborated with Oremme jewellery to support their rebrand, moving on from the ‘Gemmie’. The goal of the rebrand was to present Oremme in a new, mature and sophisticated light whilst keeping its playfulness, reflecting their mission; ‘making fine jewelry fun’.PreviousNext
Summer CampaignStrategy / Creative Direction / Art Direction / Casting / Set Design / Production
We created content for Roots Canada summer products to live online, social and in-store. The imagery highlighted the key products for the season whilst embodying Canada’s nature and the outdoor elements that signify the season.PreviousNext
Holiday CampaignStrategy /Creative Direction / Art Direction / Talent Sourcing / Production
In collaboration with Roots Canada, we curated local and international talents; Cinyee Chiu, Kate Zaremba and Thalia Khampo to shape the creative output of the brands’ Holiday’ 18 campaign.
We managed the development, production and delivery of unique artwork created specifically for Roots Canada and applied to their packaging program.PreviousNext
Brand IdentityCREATIVE DIRECTION / WORDMARK AND ICON GENERATION / BRAND IDENTITY
Charlie came to us to refresh their brand identity and inject some depth into their brand look and feel. It was important to capture the essence that Charlie celebrates and evokes. An essence of playfulness, creativity and honesty from the perspective of a kid.
A wordmark was adapted and an icon was created to personify ‘Charlie’ through a vintage and ‘odd ball’ lens using bright colours and digital motion to add a playful element.PreviousNext
48North Cannabis Corp.
Product PhotographyCREATIVE DIRECTION / ART DIRECTION / PHOTOGRAPHY / PRODUCTION
In preparation for the launch of their new products going to market, 48North approached us to
develop a creative framework for their product photography. The objective was to hero the products and packaging while reflecting their brand values with consideration to how the look and feel could be translated into their in-store merchandising. We utilised natural stone and floral elements to promote an elevated earthy environment and took inspiration from the meditative art of stone balancing as a nod to wellness.PreviousNext
Social Content Development
Social Content DevelopmentCreative Direction / Art Direction / Photography / Design / Copywriting
As 48North grows as a brand, we continue to create social content to communicate new products, lifestyle imagery and seasonal messaging. From the conceptual directive and strategy to the photography and design, we develop assets to support 48Norths goals and objectives.PreviousNext
Marketing MaterialCreative Direction / Design / Illustration / Copywriting / Production
48North wanted to create a branded broadsheet to be distributed at the OCS Trade Show. It was important to communicate the benefits, differences and importance of quality cannabis that is grown outdoors at The 48N Good Farm. We captured this in a graphic folding broadsheet that focused on busting community-based stigmas in a playful way.PreviousNext
Latitude EventsCreative Direction / Art Direction / Design / Installation / Talent Sourcing / Videography / Production
We managed the design and execution of 48North’s Latitude’s launch event for legalization and Cannabis & Sex Talk. Successfully contributing the creative direction for each event from the décor to the promotional assets. As well as DJ and talent sourcing, installation and video capture and production.PreviousNext
Web RefreshArt Direction / Strategy / Design / Development / Production
48North are leaders of innovation and sustainability in the cannabis industry. We developed a visual communication strategy and focused on the user journey in order to create and implement a website design refresh that clearly reflects their progressive position and showcases the brand in a contemporary space that is very unique to the cannabis category.PreviousNext
Legalization LaunchCreative Direction / Art Direction / Social Strategy / Copywriting / Production
In preparation of and counting down to cannabis legalization day (October 17, 2018), we created multiple social posts that were both educational and visually impactful. With the opportunity to show cannabis in a new light, 48North wanted the social posts to bust through personal and community-based stigmas and appeal to their female-focused audience. We collaborated with local illustrator, Louise Reimer to communicate this message merging her artistic style with 48North’s brand colours and directive.PreviousNext
Move Product Launch
Move Product LaunchCreative Direction / Art Direction / Design / Production / Installation
We collaborated with the Sonos Retail Design team and the New York City store team to develop, produce and manage the installation of the launch materials required to support the new Move speaker go-to market campaign.
Using key visuals and simple messaging throughout the interior and exterior of the store, we highlighted to customers that Move is an easily adaptable sound experience catering for indoor, outdoor and travel use.PreviousNext
Stackt MarketCreative Direction / Art Direction / Design / Production / Installation
We collaborated with Sonos to design and execute the brands’ first-ever retail experience in Canada, in downtown Toronto at Stackt market.
From concept through to execution, we managed every detail of the store design and fabrication process. As well as Sonos’ social media campaign to announce the presence to the Toronto audience.PreviousNext
Good Foot Delivery
Brand Refresh & Launch
Brand Refresh & LaunchStrategy / Creative Direction / Art Direction / Design / Copywriting / Production
Good Foot Delivery is a point-to-point delivery service that creates employment opportunities for people with developmental disabilities. They required a full brand refresh to contemporize and simplify their brand identity and brand system and highlight couriers.
We presented employees as the unsung heroes of the delivery world; fast, efficient and providing a service that’s great for the environment. This direction was supported by a bold and fun colour palette and typeface and presented across the website design, social media channels, OOH advertisements, swag and printed marketing materials.PreviousNext
Brand Execution and Launch
Brand Execution and LaunchCreative Direction / Design / Sourcing & Procurement / Product Development / Production
To support the launch of the Superette brand, we designed and produced branded assets for their first retail space in Ottawa. A range of communication materials and merchandise were created to compliment the brand identity of the cannabis retailer and expand their brand toolkit.PreviousNext
Brand IdentityCREATIVE DIRECTION / WORDMARK / BRAND IDENTITY / WEBSITE DEVELOPMENT & MANAGEMENT / SOCIAL MEDIA / EMAIL MARKETING
Cassine is a clean-beauty and wellness brand that brings a curated collection of natural beauty and skincare products to Bermuda. From name generation to colour palette and identity development, we created a brand that reflects the culture and beauty of the island itself.
Clay and sand tones and artful aesthetics are mixed with educational messaging and sustainable practices. From its launch in 2018, we continue to support Cassine in growing both sales and brand awareness through website and social media management, email marketing and advertising.PreviousNext
Victim Services of Durham
Just A Kid
Just A KidCREATIVE DIRECTION / ART DIRECTION / VIDEOGRAPHY / MUSIC DIRECTION / PRODUCTION
In preparation of Human Trafficking Awareness Day, we collaborated with the Victim Services of Durham Region to direct and produce an engaging video targeting local parents to get behind this growing problem in their local community.
‘Just A Kid’ follows the typical morning routine of ‘Bea’ as she makes her way to school whilst weaving in early signs of trafficking, local statistics and real life survivor and parent point of views. Through awareness and community support, Bea remains just a kid, surrounded by a table of real-life advocates, parents of survivors and human trafficking survivors.PreviousNext
Brand Refresh & Website Development
Brand Refresh & Website DevelopmentArt Direction / Strategy / Development / Design / Production
We created a new brand identity for Victim Services of Durham Region to differentiate itself from Durham Region Police Services and similar outreach services.
A more approachable brand identity was created with warm a colour palette and bolder typography. This identity was expanded into the design and development of a new website featuring a video highlighting VSDR’s services.PreviousNext
Brand RefreshStrategy / Creative Direction / Creative Development / Design
Market Gravity, a Deloitte business, is an international proposition design consultancy. In order to inject new design thinking into the brand articulation, we developed a comprehensive and scalable brand refresh focusing on identity and messaging across various applications as well as a comprehensive website design.PreviousNext